Recently  I had the opportunity to participate in a panel discussion sponsored by The Edyth Bush Institute for Philanthropy & Nonprofit Leadership and Rollins College Crummer Graduate School of Business in Winter Park, Florida.  Six business executives from various size companies came together to discuss how planned community engagement can be a priority regardless of a...

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Customer Referrals

Recently, we’ve been conducting a mid-year review. The topic of customer referrals is always a key part of that discussion. We value our partnerships and strive to see those relationships stay strong and expand. As we continue to nurture and improve our own referral process, we’ve discovered some great information and want to share. As...

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Word of mouth referrals may be the best advertising money can buy. There’s just one problem: money can’t buy them.  There is no digital media or print ad or email marketing that can replace the power of a well spoken word about your company from a trusted source. Word of mouth referrals give you instant...

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