Things to consider when shopping for an assessment.

Do you seek third-party guidance before investing in a major item? How do you balance your personal preferences with product reviews? Do you tend to seek out unbiased advice from outside resources such as Kelley Blue Book or Consumer Reports, or do you prefer to go it alone? A primary reason for reaching beyond our...

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Why Live Chat is Key to a Winning Customer Experience in 2021

PART 2. If you have traveled in the last year, chances are you had to make adjustments to your itinerary. When abroad in 2020 for the birth of our grandchild, my husband and I found ourselves relying on the chat feature of our credit card’s travel department. Chat was available 24/7, did not require us...

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Creating a Winning Customer Experience in 2021

PART 1. In an age of rapidly viral social media, your customers tell others about their experiences. Not everyone does that on a presentation stage before thousands like my brother does, but people talk. Are you driving people to your business only to deliver a mediocre customer experience? Recently, I had lunch at a new...

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